TOOLS
PEOPLE
CULTURE
A BRIGHTER TOMORROW
良い道具は、
良い時間をつくる。
Good tools make good time.
01Concept
The symbol is built on the B of BARSOUL, with an S — Soul — carried in its inner curve. Tools, people and culture connect to make better time; the mark says that in the simplest shape it can.
TOOLS/PEOPLE/CULTURE/A BRIGHTER TOMORROW
02Meaning
B
+
S
=
BARSOUL
The letters are not an acronym. B is the bar, the bartender and the word better; S is soul, share and smile. Put together they are the name, and the name is the sentence above.
03Logo structure
→
→
The S is not drawn on the B; it is the space the two bowls leave between them. That is why the symbol reads as one continuous line, and why it cannot be rebuilt from a typeface.
04Grid system
The symbol is drawn on a square grid: it stands four units tall, and every curve is struck from circles set on that grid. The proportions are not adjustable — reproduce the mark from the master file, never by eye.
05Color variations
Black and white are the everyday forms. The photo form is the symbol cut as a window onto an image, and the image inside it must be dark edge to edge or the letterform breaks apart. Gold is for gifts, anniversaries and upper lines, not for everyday use.
06Clear space
Keep a space of at least X clear on every side, where X is the height of the symbol. Nothing — text, other marks, the edge of the page — comes inside it.
07Minimum size
20 mm
Print
12 px
Digital
The symbol is reproduced no smaller than 20 mm wide in print and 12 px wide on screen. The one above is drawn at exactly those sizes.
08Applications
OSAKA JAPAN
BARTENDER TOOLS
Compositions, not photographs: the card, the tag and the window are drawn on this page from the same artwork as the header, and the sign is a rendering.
すべての一杯に、物語を。
Stories behind every glass
The line that closes every BARSOUL film.
Usage
Files: SVG is the master. PNG is exported at the width you specify — please do not scale a small PNG up. The icon set on this site — favicon, app icons — is generated from the same SVG.
Permission
The logo may be used by BARSOUL — WAFUSENKI CO., LTD. — and by the partners, customers and press we have authorised in writing. If you need the files, write to us: tell us where the mark will appear, and we will send the SVG and a PNG at the width you need.
Receiving the files is not itself a relationship. Without a written agreement with us, please do not describe yourself as an authorised distributor, an official partner or a stockist.
Menus, posters, packaging, video — tell us where it will appear and we will send the right file for it.