Our story
Through barware, taking the next step from Japan.
Our history did not begin with the incorporation of the Japanese company. The barware knowledge, the supplier relationships and the manufacturing experience were built up first; the business in Japan started on top of them.
The arc
Expertise, experience, relationships, then the ability to make.
Expertise
We have worked on professional barware and sharpened our expertise in it. Knowledge of the products and of the industry has been accumulating since 2014.
Experience
Selling is how we accumulated the voice of the floor and the experience behind it. Customer requests and product problems feed the next thing we make.
Relationships
We have built relationships with partners we can rely on. Years of trading with Japanese specialist companies became the product network we work through today.
Making
From planning to volume production, we have built the ability to give a product a form. Working alongside manufacturing partners is what supports BARSOUL product development.
Japan
Business in Japan begins. From contracts and invoicing to disclosure and after-sales, we work to Japanese commercial practice and Japanese law.
2025
Platform
From products to development, sourcing and sales: we are bringing the services around professional barware together into a single platform.
Where the business started
Asia first, then Japan — and what we carried, sharpened here.
BARSOUL built its business and its manufacturing base in Asia before the Japanese company existed. Expertise, experience, relationships and the ability to make: what we built up there is being sharpened further in Japan, and that is what BARSOUL is today.
The next chapter is not “about customers” but “with customers”.
From working out what is needed, to writing the specification, to making it. We build the shape you need together with you.